Integration was yesterday. Effective marketing today requires more than consistency. Sherpa’s approach: “Marketing Convergence.” Take advantage of the unique attributes of diverse media and technologies to connect your marketing messages in powerful ways.

Sherpa devises marketing strategies and creates communication campaigns of all dimensions.

Media Properties

We’ve been there. Having lead the innovative web marketing agency Digital Pulp and been part of the original team behind the leading internet media/technology company DoubleClick, Lee Nadler has honed a unique perspective that can greatly benefit media properties. Publishers and sites such as CNN-Money and Yahoo! have relied on Sherpa to develop online experiences, sales materials and breakthrough programs to connect with agencies and brands.

Sherpa can create compelling marketing programs to effectively reach media/marketing decision makers and ultimately generate significant revenue.


Established brands, such as BMW of North America, have hired Sherpa to provide unique ideas for promoting products and connecting with consumers. Sherpa works with your existing resources or brings in our top professionals to: generate new ideas for stimulating growth, plan communications for launching a new product, or manage a major initiative that requires a trusted professional.

Sherpa can provide new perspectives to create business breakthroughs and the resources to focus on flawless execution.

Start up companies

All journeys begin with a first step. Make it count. As he has done for several start-up companies, including RIDEMAKERZ, Lee Nadler can serve as your interim Chief Marketing Officer, providing: strategic planning, messaging, communication planning (including budget and ROI), resource recommendations, oversight and training for internal teams, and implementation of key initiatives.

Sherpa can provide guidance, ideas and implementation for all forms of marketing at a time when you may not be at the stage to hire a full-time, seasoned CMO.