After a year overseas, launching DoubleClick in the Pacific Rim, Lee Nadler was dubbed “Sherpa” for the clans of Himalayan guides who he met while on a trek in Nepal. Lee sees his Sherpa title as a metaphor for charting new paths in business and marketing. His backpack is full - with more than 20 years of experience in: Digital Marketing, Branding, Ecommerce, Web Development, Direct/Email marketing, Experiential marketing, Gaming, Partnerships and Promotions.

Lee founded Sherpa Marketing, Inc. in January of 2002. Client experience includes:

BMW of North America – Sherpa served for six years as “Launch Manager”, developing ideas, planning programs and integrating agency/internal teams for new vehicle launches and marketing partnerships with: jetBlue, ESPN, Equinox, NBA and Apple Computer, overseeing the breakthrough initiative “iPod Your BMW.” – Sherpa created unique online experiences and in-person events at agencies to promote the introduction of the new site launched by CNN and Money. – Sherpa oversees branding, revenue generation and marketing for this new information website that bridges the environment with the economy.

Emusic – Lee is Chief Marketing Officer, overseeing branding, integrated marketing and business development for this leading digital entertainment company.

RIDEMAKERZ – Lee was the first Chief Marketing & Interactive Officer, overseeing an in-house team and firms to build: the brand, integrated marketing initiatives, an ecommerce site, a Virtual World and online games. - Sherpa devised a progressive business model and integrated marketing materials, including a new website, custom magazine, and seminars for the fashion industry’s leading recruiting company.

Yahoo! – Sherpa produced the successful “Yahoo Summit Series” and presentations to connect with agencies and brands and celebrate great digital creativity.

Prior to forming Sherpa, Lee was President & CEO of Digital Pulp, a cutting edge agency combining Web Site development and online/offline marketing for Web-based companies, such as: Altavista, Citibank (,, DoubleClick,,,,, IMG’s and Universal Music Group.

In 1996, Lee became part of the original team that formed DoubleClick. As DoubleClick's first Director of Marketing, Nadler was in charge of building the brand from the ground up and overseeing all communication materials. He also successfully expanded DoubleClick overseas, launching operations in Japan and Australia as Director of Business Development for the Pacific Rim.

From 1992-1996, Nadler was an Account Supervisor with Kirshenbaum & Bond, forming the integrated & interactive divisions overseeing accounts such as: Chase, Citibank, CNBC, Columbia House, Moet Hennessy and Snapple. From 1989-1992, Lee was an Account Executive at WPP's leading sales promotion/direct marketing firm, Einson Freeman, working with: Amtrak, AT&T and Prodigy (years before the World Wide Web existed).

Nadler has been inducted into the American Advertising Federation Hall of Achievement and has served on the Board of Directors for the: Internet Advertising Bureau, American Marketing Association and Advertising Club. Advertising Age magazine named Lee "One of the 21 people to watch in the 21st century." Lee proudly supports charities such as: Friends of the High Line, Outward Bound and PubliColor.

Industry Standard Article in pdf format
Advertising Age Magazine Article in pdf format